Clearance prices on top-brand reels & line Free local pickup from Moolap Australia-wide shipping Secure PayPal checkout
Checking opening hours…

Fishing tackle & fresh bait in Geelong

Family owned since 1973. Premium fresh, frozen and salted bait, top-brand reels and line at clearance prices, and the local advice that gets you onto fish.

Australia-wide delivery
Secure checkout
Click & collect in Moolap
Mario's Bait and Tackle shop front in Moolap
★★★★★
4.9141 Google reviews
Since 1973Family owned & operated
Mario's clearance store

Top-brand gear. Clearance prices.

Daiwa, Okuma, Quantum, Abu Garcia and more, at prices well under the usual. Everything here is in stock and ready to post or collect.

Shop everything →
Brands we stock DaiwaOkumaQuantumAbu GarciaGosenLinesystemKiller VibGoPro
Fresh bait · In store

The bait that holds on the hook

Mario's started with bait, and it is still what we are known for. Premium fresh, frozen and custom-salted baits, sold to weekend anglers and wholesale customers alike. Anglers tell us our salted pilchards hold together better, and that is the whole point.

Bait is sold in store and by arrangement. Call ahead to check what is fresh today.

Salted pilchardsCustom-salted so they stay on the hook.
Hybrid shrimpA favourite for bay and estuary fishing.
Whole squidFresh and frozen, for snapper and more.
WhitebaitA classic bait for everything that bites.
Frozen wormsConvenient, and always ready in the freezer.
Wholesale baitBulk supply for clubs, charters and resellers.
More than a shop

Help that gets you fishing

The part you cannot get from a big chain or a checkout page.

Reels spooled in store

Bring in your reel, choose your line, and walk out ready to fish. Bought online? We can spool it when you collect.

Rod repairs on the spot

Snapped tip, loose guide, worn handle? Our team will have a look and get you fishing again.

Expert local advice

Seasonal tips for snapper, tuna, kingfish and more around Geelong and Portarlington, from people who fish them.

Mario's Bait and Tackle, Moolap
The Mario's octopus sign
1973ESTABLISHED
Our story

Over fifty years of salt, scales and good advice

Mario's began in 1973 as a family business with a simple idea: sell good bait and give honest advice.

From our spot in Moolap, just outside Geelong, we have been getting anglers ready for the water ever since. We specialise in fresh, frozen and custom-salted bait, supplying everyone from the weekend fisher to wholesale customers across the region.

Over the years the tackle wall grew too. Today we stock top-brand reels, line, lures and accessories, and our online clearance store brings those same brands to anglers across Australia at prices that are hard to beat.

It is still a family shop at heart. Come in, ask what is biting, and we will tell you straight.

50+years in Moolap
4.9Google rating
100%family owned
Come and say g'day
Local reputation

Why Geelong anglers choose Mario's

4.9
★★★★★141 Google reviews
★★★★★

Prices that rival the chains

Anglers regularly point out that Mario's competitive prices and deep tackle range match much bigger stores.

★★★★★

Bait that stays on the hook

Locals rate Mario's as the top spot for premium bait around Geelong, especially the salted pilchards.

★★★★★

Service that goes the extra mile

Staff are praised for spooling reels, fixing rods on the spot and giving straight local advice.

These are summaries of public feedback. On the live site we would show your real Google reviews.

Visit us

Pop in, we're in Moolap

Opening hours

Tuesday to Saturday9am – 5pm
Sunday9am – 3pm
MondayClosed (Fair go Boys)

Get in touch

(03) 5248 5201 Mobile: 0429 485 201 info@mariosbaitandtackle.com.au

11 Noel Rd, Moolap, VIC 3224

11 Noel Rd, Moolap

Near Geelong, VictoriaGet directions

Buying bait in bulk?

We supply premium fresh, frozen and salted bait wholesale to charters, clubs and resellers. Get in touch for pricing.

Wholesale enquiry →